Ad of the Day: British Heart Foundation

Tough guy Vinnie Jones demonstrates proper CPR technique … with absolutely no kissing

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At some point in our lives, we've probably all taken some sort of mandatory CPR course. And at a later point, we've probably all forgotten most of what we learned—something about chest compressions and mouth-to-mouth breathing and airway blockage?—and hoped to the high heavens that no one near us ever stops breathing, because they'll be sore out of luck. Well, thanks to a new PSA from the British Heart Foundation and Grey London, you can learn a new and idiot-proof way of performing CPR that should be difficult to forget.

To guide us through this life-saving procedure is Vinnie Jones, a famously thuggish former British soccer player (and current actor), who is joined by two intimidating assistants who look like they might cause you bodily harm if you don't pay attention.

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