Ad of the Day: BBDO Turns to 3-D Stop-Motion Animation for These Lovely Autism PSAs

A whole imagined world

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BBDO New York and the Ad Council have unveiled a beautiful new campaign for Autism Speaks, the autism science and advocacy group, using lovely 3-D stop-motion animation to tell the story of Jacob, a real boy who has the developmental disorder.

Jacob didn't speak until he was 4 years old. BBDO interviewed him, and other families affected by autism, which laid the groundwork for the creative, anchored by a wonderfully imagined fantasy world in which Jacob navigates life through a series of visual metaphors—fitfully at times, but more confidently by the end.

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