Ad of the Day: Bavaria

Charlie Sheen's unlikely advertising rebirth continues, as the Dutch brewer tests his sketchy sobriety

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The jester who would be king—or at least, a better-paid jester.

Charlie Sheen steadily clawing his way back from ignominy is one of the quietly notable celebrity stories of 2012. The first teaser for his upcoming FX comedy Anger Management just surfaced. But his rebirth really began in advertising—first in spots for Fiat and DirecTV, and now in a new global commercial for Bavaria beer.

The DirecTV ad was the best of the bunch—part of a truly breakthrough campaign from Grey New York.

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