Ad of the Day: Barbie

Mattel opens the giant pink doors of its signature doll's dream closet in a new global brand campaign

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What happens when you play with Barbie?

Option one: You get strange looks from the other people on the subway. Option two: Your child is mildly entertained for approximately 7-10 minutes. Option three: You are suddenly whisked away to a magical world where everything is pink and shiny and full of exciting adventures just waiting to be had!

According to the most literal interpretation of Mattel's latest ad campaign, "See What Happens When You Play with Barbie," it's that third possibility—the appearance of the "Barbie Dream Closet," to be exact—that materializes when you spend quality time with the world's most famous anatomical impossibility.

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