Lots of advertising for television-related products—from HD screens to DVR recorders—immerses an everyman viewer into chaotic scenes from film and TV as a metaphor for how real the experience feels.
But as the high-tech products have gotten high-techer, the options for this imagined world where the viewer enters the action have gotten more varied.
BBDO New York just rolled out two very nicely done :60s for AT&T's U-Verse entertainment offering. One takes place at a police house; the other inside a speeding space capsule. In each case, the drama is interrupted by a character who's a proxy for the AT&T U-Verse user—and whose personal life is suddenly intruding on his viewing of the show.
The idea is reminiscent of ads for DirecTV and others, but MZJ director Steve Ayson does a nice job of bringing each genre convincingly to life. And the final scene in the cop-drama spot is amusingly understated.
See the credits below.
Client: AT&T U-verse
Spots: "Police Drama," "Space Capsule"
Agency: BBDO New York
CCO Worldwide: David Lubars
CCO NY: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: Erik FahrenKopf
Senior Creative Director: LP Tremblay
ACD / Art Director: Carolyn Davis
ACD / Copywriter: Matthew Page
Director of Integrated Production: Dave Rolfe
Group Executive Producer Julie Collins
Exec Agency Producer: Dan Blaney
Production Company: MJZ
Director: Steve Ayson
Line Producer: Donald Taylor
Director of Photographer: Greig Fraser
MJZ President: David Zander
MJZ Executive Producer: Emma Wilcockson
Production Designer: Jahmin Assa
VFX: The Mill
Executive Producer: Sean Costelloe
VFX Producer: Christa Cox
Shoot Supervisor: Andres Eguiguren
2D Lead Compositor: Iwan Zwarts
CG Lead Artist: Andres Eguiguren
Colorist: Fergus McCall
Edit House: Final Cut NY
Editor: Rick Russell, JD Smyth
Sound Designer: Brian Emrich
Music: Q Department
Audio Mix: Heard City
Audio Mixer: Phil Loeb