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In the fiercely competitive mobile world, carriers all try to claim their 4G networks are better than those offered by competitors. AT&T, whose data speeds have been criticized in the past, wants to convince consumers its 4G service is faster than others in this new "Dance" spot from BBDO New York. The marketer uses an unexpected twist of the flash-mob meme that cleverly conveys that message about speed while offering a sly wink at the flash mob's cultural demise.
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