Ad of the Day: Apple Watch Gets Three Grand 60-Second Spots for Launch Day

Your life is about to change

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The Apple Watch is here, and with it come the first true commercials for the device. And they're less about the nitty-gritty of product features and more about how the watch will fit seamlessly into your life—and improve it in innumerable ways.

Three grand 60-second spots rolled out on YouTube early Friday. They bear little resemblance to the early iPhone ads, in which Apple felt the need to give a product demo. Indeed, they're much more like more recent iPhone spots, offering montages of life scenes in which the device is seen offering immediate and seamless value to the user—making things like commerce, exercise and even love that much easier and more rewarding.

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