Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Use Apple's Health app, and you'll have an easier time improving your health and wellness. That's Apple's pitch in its marvelously simple new spots, which use stop motion and animation to show the benefits of being good to your body.
Instead of showcasing users feeling satisfied after using the app—or really, any functionality of the app at all—the spots take a broader view, arguing that focusing on your health can and will improve your life.
"Staying healthy, it can feel complicated," the narrator intones.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in