Ad of the Day: Apple iPhone

Samuel L. Jackson and Zooey Deschanel chat up Siri in the latest from TBWA

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Apple doesn't often use celebrities in its advertising. (Hodgman and Long don't really count—they were both largely unknown at the outset of "Get a Mac," and they played characters, not themselves.) But now, to freshen things up after 84 mostly product-demo spots, the marketer has injected a little star power into its iPhone campaign.

Two new spots from TBWA\Media Arts Lab, directed by Bryan Buckley, feature Zooey Deschanel and Samuel L. Jackson kicking around their respective homes, chatting with Siri to get things done.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in