The Anti-Defamation League celebrates its centennial year with this lovely, simple video from Publicis Kaplan Thaler that imagines what the world would be like if Dr. Martin Luther King Jr., Anne Frank, Harvey Milk, Daniel Pearl, James Byrd, Matthew Shepard and Yitzhak Rabin were still alive and continuing their inspiring contributions to the world.
Of course, it's set to John Lennon's "Imagine," so they don't even need to put him in the video. The ADL would like us to imagine a world without bigotry and hate—something we've been asked to do before, but not nearly so poetically.
One minor quibble is that Nobel prizes aren't given out for specific works (sorry, Anne), but perhaps a world without hate has an alternate system for awarding Nobels.
Anyway, YouTube has already proved the ADL's point. Hate is vibrantly alive today. Just check out the video's comments section.
Client: Anti-Defamation League
Agency: Publicis Kaplan Thaler, New York