Dean Winters reprises his role as Allstate's ubiquitous personification of "Mayhem," lurking perpetually around the corner. In the past, he's manifested the myriad dangers of car ownership—as a deer caught in the headlights, an espresso-drenched and gleefully litigious executive, and a lovelorn and distracted teenage girl, to nameafew. Now, courtesy of Leo Burnett, the endearingly evil character has returned to wreak havoc with an ill-advised motorcycle test ride on a sunny suburban afternoon. The spot hews closely in look, tone, and feel to the previous work, with good reason. Winters' cheeky fear mongering still effectively drives home the insurer's buy-it-or-else message—a stark and intentional contrast to the dulcet persona of lead spokesman Dennis Haysbert. The shtick's clearly not worn out yet, but the re-up does prompt the question: How many more of these can the brand deliver before the idea gets old?
CREDITS
Client: Allstate
Agency: Leo Burnett Chicago
Spot: "Motorcycle Test Driver"
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Executive Creative Director: Charley Wickman
Creative Director: Mikal Pittman
Creative Director: Britt Nolan
Copywriter: Matt Miller
Copywriter: Britt Nolan
Producer: Bryan Litman
Editorial: Whitehouse Post
Editor: Carlos Lowenstein
Assistant Editor: James Dierx
Executive Producer: Carrie Holecek
Producer: laurie Adrianopoli
