Ad of the Day: Acura

Mullen's 'Made for mankind' celebrates a brand in harmony with humanity

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Epic yet quiet, Mullen's first commercial for Acura, touting the 2014 MDX, feels unusual for a car ad.

Over sparse piano notes and a series of slow-motion images, a female voice talks slowly about how "man is a determined creature" who has an "inherent calling to seek … push … improve … transcend." The images include a man climbing a fir tree, a woman dancing and an astronaut floating in space.

Not until 37 seconds into the 60-second ad does a car appear, although it then remains on screen until the end, when the voiceover veers into more typical car fare: "If your quest is to build the world's smartest luxury SUV for mankind, you must hold yourself to the standard of mankind."

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