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DDB Chicago's latest Aaron Rodgers ad for State Farm begs a timely question: Are Cheeseheads more hard-core football fans than Brateaters?
Both camps appear in the ad, which takes place on a plane. Rodgers, the star quarterback of the Green Bay Packers, finds himself awkwardly seated between "Bob" and "Carl," two characters from Saturday Night Live's "Da Bears" sketches from the 1990s. Reprising those respective roles are actor George Wendt and satirist Robert Smigel, right down to the fake mustaches, "Chee-cah-go" accents and fan apparel.
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