The Ad Council has retained Charlie Rutman through his consulting firm, End Zone Communications, to manage media efforts on behalf of the nonprofit organization. Rutman was formerly chief executive officer of Havas' MPG North America. He was also president of Carat USA and has held top media positions at DMB&B and Bates. In this new role, Rutman will direct the Ad Council's Media department, which works to secure donated media support for the organization's national public service campaigns. Last year, media outlets donated more than $1.8 billion in time and space for the Ad Council's 50 PSA campaigns. "Charlie has been a leader in the media industry for over 30 years and his significant experience in the areas of strategic planning and marketing will be an invaluable asset to the Ad Council and the critically important issues that we address," said Peggy Conlon, president and CEO of the Ad Council. "Charlie has also been a longtime supporter of the Ad Council and we're thrilled to have him join us."