Ad Community Upset About Kerry's Privacy Bill

Executives want chance to police themselves

The advertising community has worked hard these past four months to roll out an online privacy self-regulation program. So when Sen. John Kerry, D-Mass., introduced his Commercial Privacy Bill of Rights yesterday, executives were disappointed that the bill favors government regulation over the idea of letting the industry police itself. Some even think the bill could do more harm than good.

"If there is a blanket mandate on privacy overall, it changes the model completely…Ads will be pointless," said Steve Minichini, president of interactive marketing for TargetCast. 

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