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At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that happens, they call "Aunt Tilly" and such personal chores get done. Likewise, at Young & Rubicam in New York, when folks can't find 10 minutes to leave their desks for a shoe shine, or drop off and pick up dry cleaning, they contact Ben Rydell, and he makes sure their Oxfords are buffed and dress shirts creased to perfection.
Bohan launched its concierge service—christened "Call Aunt Tilly," in honor of chairman David Bohan's aunt—a month ago.
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