Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Deutsch/LA’s Eric Hirshberg is leaving the agency fold to become worldwide CEO of Activision Publishing, Activision Blizzard said today.
In his new role, Hirshberg will lead management of the game maker’s studio, product development and consumer marketing. He succeeds Mike Griffith, who becomes vice chairman of Activision Blizzard.
Hirshberg was co-CEO and chief creative officer of Deutsch’s office in Marina del Rey, Calif., where key clients include Sony PlayStation, Volkswagen of America and HTC. He spent 13 years at the Interpublic Group shop.
In explaining the hire, Activision Blizzard CEO Robert Kotick said: “We believed it was vital to have a leader who is a dedicated gamer, inspired creative thinker [and] possessed the ability to manage and lead creative talent in a manner that produced both superior products and provided superior shareholder returns.”
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in