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BOSTON The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group’s Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review.
The client spent $10 million on ads through July, and the assignment awarded today is worth approximately $20 million overall.
T.G. Madison, an independent in Atlanta, had been ACS’ lead agency for a decade. That shop did attempt to defend its portion of the account.
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