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Acer has selected the Singapore office of Saatchi & Saatchi Singapore to lead global creative efforts for the Taiwanese computer manufacturer.
The Publicis Groupe agency prevailed in a pitch against Grey and Dentsu, according to sources. DDB was an earlier contender but withdrew from the process a few months ago. Roth Observatory International managed the search.
While Acer hasn't had a lead global agency in the past, Mother produced ads for the company that ran in multiple markets.
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