Accounts In Review

ACCOUNTS IN REVIEWBudgetClient/BrandConsultantIncumbentContendersDecision Date$2.6 billion General Motors - Detroit (media planning only) None Starcom - Chicago (Oldsmobile)MediaVest - New York(Cadillac/Pontiac)Campbell-Ewald Advertising - Warren, Mich. (Chevrolet)McCann-Erickson Worldwide - Troy, Mich. (Buick)Lowe Lintas & Partners - New York (GMC) Initiative Media North America - Los AngelesStarcom - ChicagoWith MediaVest - New YorkCarat North America - New York Awarded to Starcom Mediavest Group $150-170 million Citibank (Creative and media) - New York None Young & Rubicam - New York Fallon McElligott - MinneapolisTBWA\Chiat\Day - Playa del Rey, Calif. and San Francisco August $100 million Computer Associates International - Islandia, N.Y. None Schell Mullaney - New York BBDOYoung & Rubicam - both New York Awarded to Y & R $100 million Kmart - Troy, Mich. None Campbell Mithun - Minneapolis IncumbentUnknown others September Up to $100 million AT&T (business-services account only) - Basking Ridge, N.J. None New assignment Cliff Freeman and PartnersFCB WorldwideYoung & Rubicam - all New YorkSchifino Lee - Tampa, Fla. September $75-90 million Monster.com - Maynard, Mass. Pile and Co. - Boston Mullen - Wenham, Mass. IncumbentUndisclosed others Undisclosed $70 million Southeast Toyota Distributors (account consolidation) Deerfield Beach, Fla. AAR/Bob Wolf Partners - New York Saatchi & Saatchi - Fort Lauderdale, Fla.Omni Automotive - , Birmingham, Ala.McGee & Starr Advertising - Boca Raton, Fla.Moran Group - Baton Rouge, La. Omni Automotive - Birmingham, Ala.WestWayne - Atlanta and Tampa, FlaGothamGrey Worldwide - Both New York September $65-70 million DirecTV (Creative and media planning only) - Los Angeles Select Resources International - Los Angeles Campbell-Ewald - Los Angeles DDBDiArcy Masius Benton & Bowles - All in Los AngelesGMO/Hill, HollidayGoodby, Silverstein & Partners - both in San FranciscoDeutsch/LA - Marina del Rey, Calif. August $50 million U.S. Air Force, - San Antonio None Bozell Kamstra Texas, - Irving, Texas IncumbentGSD&M - Austin, TexasImage Media Services - McLean, Va.SiegelGale - New YorkTMP Worldwide - Washington, D.C.One undisclosed agency October $50 million Net2Phone - Hackensack, N.J. None New assignment Undisclosed agencies August $45 million California Dept. of Health Services - Sacramento, Calif (Anti-smoking account) None Asher & Partners - Los Angeles DGWB - Irvine, Calif.Dailey & Associates - West Hollywood, Calif.Deutsch/LAGround Zero - Both in Marina del Rey, Calif.Goodby, Silverstein & Partners - San Francisco August $42 million Winn-Dixie Stores - Jacksonville, Fla. None Cook Marketing Communciations - Jacksonville, Fla. Undisclosed agencies Undisclosed $40 million Jenny Craig - La Jolla, Calif. None Suissa Miller - Los Angeles IncumbentUndisclosed others October $40 million over three years California Office of Family Planning - Sacramento, Calif. None Runyon, Salzman & Einhorn - Sacramento IncumbentGardner, Geary, Coll & Young - San Francisco with Deen + Black Public Relations - Sacramento andCruz/Kravets: Ideas, Los AngelesPossible others August $40 million Little Caesars - Detroit None FCB Worldwide - Southfield, Mich. Unknown Fall $35-40 million Showtime Networks - New York (media planning and buying, some creative) None The Media Edge - New York(media planning) IncumbentDDB WorldwideTN MediaBozell WorldwideZenith MediaSaatchi & Saatchi - all New YorkGSD&M - Austin, TexasStarcom/Leo Burnett - Chicago August $35 million Amtrak - Washington, D.C. Jones-Lundin Associates - Chicago DDB Worldwide - New York Undisclosed agencies September $30-40 million HotJobs.com - New York None McCann-Erickson - Troy, Mich DiNoto LeeMerkley Newman HartyTBWA\Chiat\DayWeiss Stagliano Partners - all New York July $30 million InterNAP - Seattle Select Resources International - Los Angeles New assignment Undisclosed August $25 million Virgin Entertainment - (Megastores account and affiliated business) - Los Angeles None WongDoody, - Los Angeles IncumbentBulldog Drummond - San DiegoLeagas Delaney - San FranciscoUndisclosed others August $25 million Goldman Sachs - New York Pile and Co. - Boston Lowe Lintas & PartnersDoremusMezzina/Brown - All in New York DoremusMezzina/Brown - Both in New YorkUndisclosed othersJuly $20-30 million Verizon Communications - New York (fall branding and product push only) None New assignment Arnold Communications - BostonBurrell Communications - ChicagoThe Lord Group - New YorkOgilvy & Mather - DallasTemerlin McClain - Irving, Texas September $20-25 million Nascar - Daytona Beach, Fla. None Primedia Communications - AtlantaDiArcy Masius Benton & Bowles - St. LouisThe Richards Group - DallasYoung & Rubicam - Chicago The Martin Agency - Richmond, Va. Assigned to Young & Rubicam $20 million General Motors (Hummer) - Detroit None Pyro Brand Management - Dallas Eight undisclosed agencies September $18 million Park Place Entertainment - Las Vegas None (new assignment) Temerlin McClain - Irving, TexasGrey Advertising - Los AngelesDailey & Associates - West Hollywood, Calif. August $17 million SBC Communications (consolidated Hispanic account) - San Antonio None Hernandez & Garcia - Lincolnwood, Ill.HeadQuarters Advertising - San Francisco Undisclosed $15-20 million Shoppinglist.com - Sunnyvale, Calif. Select Resources International - Los Angeles DMNA - Palo Alto, Calif. Black RocketKirshenbaum Bond & PartnersSaatchi & Saatchi - All in San Francisco August $15-20 million L.L. Bean - Freeport, Maine Pile and Co. - Boston Mullen - Wenham, Mass. Undisclosed Undisclosed $10-12 million Hoovers Online - Austin, Texas Mike Cripe - Austin, Texas GSD&M - Austin, Texas Publicis - DallasTemerlin McClain - Irving, TexasTFA/Leo Burnett - Austin, Texas August $10 million Essilor of America, (business-to-business account) - Dallas None Adair-Greene - AtlantaDorland Sweeney Jones - Philadelphia Dorland Sweeney Jones - PhiladelphiaUndisclosed agencies August $10 million HomeRuns.com - Burlington, Mass. Pile and Co. - Boston Connelly & Partners - BostonPGR Media - Providence, R.I. Deutsch - Boston and New YorkCampbell-Ewald - Warren, Mich. Awarded to Deutsch $10 million EPA Energy Star - Washington, D.C. None DDB - Seattle and Dallas with ICF - Washington, D.C. DDB Dallas with ICFUndisclosed Others August $10 million Environmental Protection Agency - Washington, D.C. None DDB - Dallas IncumbentUndisclosed agencies September $10million Finlandia Vodka - Louisville, Ky None The Martin Agency - Richmond, Va. Undisclosed agencies Undisclosed. $10million National Peanut Board - Atlanta None (new assignment) Undisclosed agencies September $8 million Compass Bank - Birmingham, Ala. Peter Coughter - Richmond, Va. The Richards Group - Dallas DDB - DallasMcKee Wallwork Henderson - Albuquerque, N.M.Two undisclosed agencies August $6-8 million Texas Lottery(minority marketing) - Austin, Texas None The King Group - Dallas Undisclosed agencies August $5 million Alabama Power Company (creative only) - Birmingham, Ala. None Shepardson, Stern + Kaminsky - New York Undisclosed agencies October $3-5 million Bullhorn.com - Boston None Deutsch - Boston Philip Johnson Associates - Cambridge, Mass.Connelly & Partners With Blue 22 - Both in BostonUndisclosed others August $3-5 million Mortonis Restaurant Group - Hyde Park, N.Y. None Elias Savion Advertising - Pittsburgh Doe-Anderson Advertising & Public Relations - Louisville, Ky.Kerker Marketing Communications - MinneapolisLaughlin/Constable - Milwaukee Assigned to Laughlin/Constable $3-5 million Edward Jones - St. Louis None Momentum - St. Louis IncumbentChicago Creative Partnership - ChicagoTom Reilly Advertising - Evanston, IllSchupp Co.Simons DurhamWaylon Ad - All in St. Louis September $3-4 million Connecticut Tourism - Hartford, Conn. None OiNeal & Prelle - Hartford, Conn. Undisclosed Undisclosed $3-4 million CareGroup - Boston Pile and Co. - Boston Haggman - Manchester, Mass Allen & Gerritsen - Watertown, Mass.Cronin & Co. - Glastonbury, Conn.Kelley Habib JohnIntegrated Marketing - BostonBVK/McDonald - MilwaukeeMRA - Syracuse, N.Y.Princeton Partners - Princeton, N.J. August $3 million San Antonio Convention & Visitors Bureau - San Antonio None The Center for the Persuasive Arts - San Antonio IncumbentBromley CommunicationsInventiva - All San Antonio August $1 million Vanity Fair Bras & Lingerie (creative only) - Alpharetta, Ga. None The Martin Agency - Richmond, Va. Undisclosed agenciesOctober

Brand Marketing

Accounts In Review

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff