Accounts In Review | Adweek Accounts In Review | Adweek
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Accounts In Review

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ACCOUNTS IN REVIEW

Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date

$2.6 billion
General Motors - Detroit(media planning only) None
Starcom - Chicago (Oldsmobile)
MediaVest - New York(Cadillac/Pontiac)
Campbell-Ewald Advertising - Warren, Mich. (Chevrolet)
McCann-Erickson Worldwide - Troy, Mich. (Buick)
Lowe Lintas & Partners - New York (GMC)
Initiative Media North America - Los Angeles
Starcom - Chicago
With MediaVest - New York
Carat North America - New York
Undetermined

$150-170 million
Citibank (Creative and media) - New York None
Young & Rubicam - New York
Fallon McElligott - Minneapolis
TBWA\Chiat\Day - Playa del Rey, Calif. and San Francisco
July

$100 million
Kmart - Troy, Mich.
None
Campbell Mithun - Minneapolis
Incumbent
Unknown others September

$100 million
Computer Associates International - Islandia, N.Y. None
Schell Mullaney - New York
BBDO
Young & Rubicam - both New York
July

Up to $100 million
AT&T (business-services account only) - Basking Ridge, N.J.
None
New assignment
Cliff Freeman and Partners
FCB Worldwide
Young & Rubicam - all New York
Schifino Lee - Tampa, Fla. September

$75-90 million
Monster.com - Maynard, Mass.
Pile and Co. - Boston
Mullen - Wenham, Mass.
Incumbent
Undisclosed others Undisclosed

$70 million
Southeast Toyota Distributors (account consolidation) - Deerfield Beach, Fla.
AAR/Bob Wolf Partners - New York
Saatchi & Saatchi - Fort Lauderdale, Fla.
Omni Automotive - Birmingham, Ala.
McGee & Starr Advertising - Boca Raton, Fla.
Moran Group - Baton Rouge, La. Incumbents
September

$65-70 million
DirecTV (Creative and media planning only) - Los Angeles
Select Resources International - Los Angeles Campbell-Ewald - Los Angeles
DDB
D'Arcy Masius Benton & Bowles - All in Los Angeles
GMO/Hill, Holliday
Goodby, Silverstein & Partners - both in San Francisco
Deutsch/LA - Marina del Rey, Calif.
July

$50 million
Net2Phone - Hackensack, N.J.
None
New assignment
Undisclosed agencies
August

$50 million
U.S. Air Force, - San Antonio
None
Bozell Kamstra Texas, - Irving, Texas Incumbent
GSD&M - Austin, Texas
Image Media Services - McLean, Va.
SiegelGale - New York
TMP Worldwide - Washington, D.C.
One undisclosed agency
October

$45 million
California Dept. of Health Services - Sacramento, Calif (Anti-smoking account)
None
Asher & Partners - Los Angeles
DGWB - Irvine, Calif.
Dailey & Associates - West Hollywood, Calif.
Deutsch/LA
Ground Zero - Both in Marina del Rey, Calif.
Goodby, Silverstein & Partners - San Francisco
August

$40 million over three years
California Office of Family Planning - Sacramento, Calif.
None
Runyon, Salzman & Einhorn - Sacramento Incumbent
Gardner, Geary, Coll & Young - San Francisco with Deen + Black Public Relations - Sacramento and
Cruz/Kravets: Ideas, Los Angeles
Possible others August

$40 million
Little Caesars - Detroit
None
FCB Worldwide - Southfield, Mich.
Unknown
Fall

$35-40 million
Showtime Networks - New York (media planning and buying, some creative)
None
The Media Edge - New York(media planning) Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi - all New York
GSD&M - Austin, Texas
Starcom/Leo Burnett - Chicago
August

$35-40 million
Showtime Networks - New York (media planning and buying, some creative)
None
The Media Edge - New York(media planning) Incumbent
DDB Worldwide
TN Media
Bozell Worldwide
Zenith Media
Saatchi & Saatchi - all New York
GSD&M - Austin, Texas
Starcom/Leo Burnett - Chicago
August

$35 million
Amtrak - Washington, D.C.
Jones-Lundin Associates - Chicago
DDB Worldwide - New York
Undisclosed agencies
September

$30-40 million
HotJobs.com - New York
None
McCann-Erickson - Troy, Mich
DiNoto Lee
Merkley Newman Harty
TBWA\Chiat\Day
Weiss Stagliano Partners - all New York
July

$30 million
InterNAP - Seattle
Select Resources International - Los Angeles New assignment
Undisclosed
August

$25 million
Virgin Entertainment - (Megastores account and affiliated business) - Los Angeles
None
WongDoody, - Los Angeles
Incumbent
Bulldog Drummond - San Diego
Leagas Delaney - San Francisco
Undisclosed others
July

$25 million
Goldman Sachs - New York
Pile and Co. - Boston
Lowe Lintas & Partners
Doremus
Mezzina/Brown - All in New York Doremus
Mezzina/Brown - Both in New York
Undisclosed others July

$20-30 million
Verizon Communications - New York (fall branding and product push only)
None
New assignment
Arnold Communications - Boston
Burrell Communications - Chicago
The Lord Group - New York
Ogilvy & Mather - Dallas
Temerlin McClain - Irving, Texas
September

$18 million
Park Place Entertainment - Las Vegas
None
(new assignment)
Temerlin McClain - Irving, Texas
Grey Advertising - Los Angeles
Dailey & Associates - West Hollywood, Calif.
July

$15-20 million
Shoppinglist.com - Sunnyvale, Calif.
Select Resources International - Los Angeles DMNA - Palo Alto, Calif.
Black Rocket
Kirshenbaum Bond & Partners
Saatchi & Saatchi - All in San Francisco
August

$15-20 million
L.L. Bean - Freeport, Maine
Pile and Co. - Boston
Mullen - Wenham, Mass.
Undisclosed
Undisclosed

$10-20 million
Zyan Communications - Los Angeles
Select Resources International - Los Angeles Campbell-Ewald Advertising - Los Angeles aka
Citron Haligman Bedecarre - Both in San Francisco
DDB - Los Angeles August

$10-12 million
Hoovers Online - Austin, Texas
Mike Cripe - Austin, Texas
GSD&M - Austin, Texas
Publicis - Dallas
Temerlin McClain - Irving, Texas
TFA/Leo Burnett - Austin, Texas
August

$10 million
HomeRuns.com - Somerville, Mass.
Pile and Co. - Boston
Connelly & Partners - Boston
PGR Media - Providence, R.I.
Deutsch - Boston and New York
Grey Advertising
Gotham - Both in New York
Carmichael Lynch - Minneapolis
Campbell-Ewald - Warren, Mich.
McKinney & Silver - Raleigh, N.C. July

$10 million
Essilor of America, (business-to-business account) - Dallas
None
Adair-Greene - Atlanta
Dorland Sweeney Jones - Philadelphia
Dorland Sweeney Jones - Philadelphia
Undisclosed agencies
August

$10million
Finlandia Vodka - Louisville, Ky
None
The Martin Agency - Richmond, Va.
Undisclosed agencies
Undisclosed.

$10 million
Raymond James Financial - St. Petersburg, Fla. Jack Painter - Tampa, Fla.
In-house
Harris Drury Cohen - Fort Lauderdale, Fla.
Fitzgerald & Co. - Atlanta Assigned to HDC

$8-10million
National Peanut Board - Atlanta
None
(new assignment)
Undisclosed agencies
September

$8 million
Compass Bank - Birmingham, Ala.
Peter Coughter - Richmond, Va.
The Richards Group - Dallas
DDB - Dallas
McKee Wallwork Henderson - Albuquerque, N.M.
Two undisclosed agencies
July

$6-8 million
Texas Lottery(minority marketing) - Austin, Texas None
The King Group - Dallas
Undisclosed agencies
August

$5 million
South Carolina Division of Tourism - Columbia, S.C.
None
Leslie Advertising, - Greenville, S.C. Incumbent - Chernoff/Silver & Associates
Newman Saylor & Gregory - Both Columbia, S.C
June Brandon Advertising - Myrtle Beach, S.C.
Rawle-Murdy - Charleston, S.C.
July

$5 million
Alabama Power Company (creative only) - Birmingham, Ala.
None
Shepardson, Stern + Kaminsky - New York Undisclosed agencies
October

$3-5 million
Edward Jones - St. Louis
None
Momentum - St. Louis
Incumbent
Chicago Creative Partnership - Chicago
Tom Reilly Advertising - Evanston, Ill
Schupp Co.
Simons Durham
Waylon Ad - All in St. Louis
September

$3-5 million
Bullhorn.com - Boston
None
Deutsch - Boston
Philip Johnson Associates - Cambridge, Mass.
Connelly & Partners With Blue 22 - Both in Boston
Undisclosed others July

$3-5 million
Mortonis Restaurant Group - Hyde Park, N.Y. None
Elias Savion Advertising - Pittsburgh
Doe-Anderson Advertising & Public Relations - Louisville, Ky
Kerker Marketing Communications - Minneapolis
Laughlin/Constable - Milwaukee
Undisclosed

$3-4 million
CareGroup - Boston
Pile and Co. - Boston
Haggman - Manchester, Mass
Allen & Gerritsen - Watertown, Mass.
Cronin & Co. - Glastonbury, Conn.
Kelley Habib John
Integrated Marketing - Boston
BVK/McDonald - Milwaukee
MRA - Syracuse, N.Y.
Princeton Partners - Princeton, N.J.
July

$3 million
San Antonio Convention & Visitors Bureau - San Antonio
None
The Center for the Persuasive Arts - San Antonio Incumbent
Bromley Communications
Inventiva - All San Antonio August