Accounts In Review | Adweek
Advertisement

Accounts In Review

Advertisement

ACCOUNTS IN REVIEW
Budget

Client/Brand
Consultant
Incumbent
Contenders
Decision Date
$150-225 million
American Legacy Foundation (tobacco education) - Washington, D.C.
Richard Roth Associates, Chappaqua, N.Y., and Baumwoll International, New York (both compensation only)
New assignment
Arnold Communications - Boston, with Crispin Porter & Bogusky - Miami
The Richards Group - Dallas, with Western Initiative Media - Los Angeles
Messner Vetere Berger McNamee Schmetterer/Euro RSCG with SFM Media LLC/MPG, Both New York
September


$100 million
Delta Air Lines - Atlanta
None
Saatchi & Saatchi - New York
Incumbent
Grey Advertising - New York
Leo Burnett - Chicago
TBWA Worldwide - New York, Playa del Rey, Calif., and London
September


$50 million
Deloitte Touche Tohmatsu International - New York
Lippincott & Margulies - New York
New account
Keiler & Co. - Farmington, Conn
DDB
Messner Vetere Berger McNamee Schmetterer/Euro RSCG
Ogilvy & Mather - all New York
Undisclosed


$44 million (over three years)
California Department of Health Services' Tobacco Control Section - Sacramento, Calif.
None
Asher & Partners - Los Angeles
Incumbent
Undisclosed others
Fall


$35 million
Celebrity Cruises - Miami
None
Harris Drury Cohen - Fort Lauderdale, Fla.
WestWayne - Miami
Bozell
Ogilvy & Mather
Saatchi & Saatchi - all New York
Undisclosed


$33 million
Royal Caribbean Cruise Line - Miami (creative)
None
McKinney & Silver - Raleigh, N.C.
Incumbent
Arnold Communications - Boston
Temerlin McClain - Irving, Texas
Undisclosed


$30 million
Avis Rent A Car System (creative only) - Garden City, N.Y.
Pile and Co. - Boston
Bates USA - New York
Ammirati Puris Lintas - New York
Lowe & Partners/SMS - New York
McCann - Erickson - New York
Awarded to McCann-Erickson - New York


$30 million
Boeing - Seattle
Geduldig & Ferguson - New York
Cole & Weber - Seattle
Bozell - Seattle
Publicis - Seattle
McCann-Erickson - Los Angeles
Awarded to McCann-Erickson - Los Angeles


$29 million
Wrangler Jeans Co. (creative only) - Greensboro, N.C.
None
The Martin Agency - Richmond, Va.
Approximately 10 undisclosed agencies
Fall
$25-30 million
Principal Financial Group Des - Moines, Iowa
Triad Consulting - Troy, Mich.
Brown Marketing Communications - Chicago
Undisclosed
September


$25 million
Dotsafe - Phoenix
None
New assignment
Undisclosed
Undisclosed


$25 million
Hoover Co. - Canton, Ohio
Jones - Lundin Associates - Chicago
Euro RSCG Tatham - Chicago
Leo Burnett - Chicago
DDB - Chicago
Foote, Cone & Belding - Chicago
J. Walter Thompson - Chicago
Doner - Southfield, Mich
November


$25 million
John Deere (commercial and consumer products division) - Raleigh, N.C.
None
Publicis & Hal Riney - Chicago
Campbell-Ewald - Warren, Mich.
Foote, Cone & Belding - Chicago
Fall


$20 million
Essential.com - Burlington, Mass. (creative only)
None
(new assignment)
Undisclosed
September


$18 million
Illinois Lottery - Chicago/Springfield, Ill.
None
Foote, Cone & Belding - Chicago
DDB - Chicago
J. Walter Thompson - Chicago
Ogilvy & Mather - Chicago
October


$15 - 20 million
Blue Cross & Blue Shield Association - Chicago
None
Foote, Cone & Belding - Chicago
Incumbent
Nine undisclosed others
November


$15 - 20 million
Bacardi - Martini USA - Miami, Fla.
AAR/Bob Wolf & Partners - New York and Los Angeles
Ammirati Puris Lintas - New York (resigned account)
Mezzina Brown - New York (creative)
Goodby, Silverstein & Partners - San Francisco (creative)
Undisclosed others (media)
DeWitt Media - New York (media)
Undisclosed


$15 - 20 million
Mattel - El Segundo, Calif. (Barbie software only)
None
Ogilvy & Mather - Los Angeles
Incumbent
Young & Rubicam - New York
September


$15 million
Powertel - West Point, Ga.
The Bedford Group - Atlanta
Pollak Levitt & Nel - Atlanta
Incumbent
Undisclosed agencies
Undisclosed


$12 million
Solar Communications - Millville, NJ
agencyfinder.com - Richmond, Va.
new assignment
Trahan, Burden & Charles - Baltimore
Tierney & Partners - Philadelphia
Fall


$10 - 20 million
IWant.com - Burlington, Mass.
None
New account
Undisclosed
September


$10 - 15 million
Roxy Systems (Roxy.com) - Hopkinton, Mass.
Pile and Co. - Boston
New account
CGN Marketing & Creative Services - Boston
Gotham - New York
Hanft Byrne Raboy & Partners - New York
Awarded to Gotham


$10-15 million
Sealy Mattresses - High Point, N.C.
None
Leo Burnett Co. - Chicago
Long Haymes Carr - Winston-Salem, N.C.
McKinney & Silver - Raleigh, N.C.
Trone Advertising - High Point, N.C.
Assigned to LHC


$10 million
Royal Caribbean Cruises (direct marketing) - Miami
None
CF2GS - Seattle
Rapp Collins - Irving, Texas
McKinney & Silver - Raleigh, N.C.
FCB Direct - New York
OgilvyOne - New York
August


$10 million
Yellow Freight, Overland Park, Kan.
Select Resources - Beverly Hills Calif.
(new assignment)
Bernstein-Rein Advertising,
Valentine McCormick Ligibel - Both Kansas City, Mo.
Campbell-Ewald - Warren, Mich.
D'Arcy Masius Benton, & Bowles - St. Louis
DraftWorldwide - Chicago
September


$10 million
La Quinta Inns - Irving Texas
None
Publicis - Dallas
Undisclosed agencies
Undisclosed


$9 million
Vista Eyecare - Lawrenceville, Ga.
None
Pollak Levitt Nel Advertising - Atlanta
Grey Advertising - Los Angeles
Kovel/Fuller - Los Angeles
Undisclosed Southeast agencies
September


$8-10 million
Lexon Technologies - Downers Grove, Ill.
None
None
15 undisclosed Midwest shops
October


$6 - 10 million
Sixdegrees - New York
Pile and Co. - Boston
(new assignment)
Undisclosed
October


$6 million
QuickTrip - Tulsa, Okla.
Barry Silverman - Houston
(new assignment)
Undisclosed agencies
Fall


$5 - 8 million
Virtual Ink - Boston
Pile and Co. - Boston
New account
Wickersham Hunt Schwantner - Boston
Angotti, Thomas, Hedge
Gotham
Hampel/Stefanides - all New York
Carmichael Lynch
Martin Williams - both Minneapolis
September


$5.6 million
Connecticut Lottery - New Britain, Conn.
None
Cronin & Co. - Glastonbury, Conn.
Incumbent
Undisclosed others
November


$5 million
Siemens Communication Devices - Austin, Texas
Undisclosed
None
Undisclosed agencies
October


$4 - $6 million
Pacific Sunwear - Anaheim, Calif
None
FCB McElroy - Newport Beach, Calif - (Project basis)
Incumbent
Bates USA - Irvine, Calif.
DGWB Advertising - Irvine, Calif.
Bozell Worldwide - Costa Mesa, Calif.
Colby Effler & Partners - Santa Monica, Calif.
September - October


$4 - 6 million
Texas Lottery (minority account) - Austin, Texas
None
New assignment
Undisclosed agencies
October


$3 - 5 million
MacGregor Golf - Atlanta
None
Howard, Merrill & Partners - Raleigh, N.C.
Austin Kelley Advertising
Fricks/Fireston
T.G. Madison - all Atlanta
Burris - High Point, N.C.
Husk - Jennings - Jacksonville, Fla.
The Holland Group - New York
September


$3 million
Walt Disney Vacation Club - Orlando, Fla.
None
In-house
Undisclosed agencies
Undisclosed


$2 million
Tennessee Valley Authority - Knoxville, Tenn.
None
Fitzgerald & Company - Atlanta
Incumbent
The Buntin Group - Nashville, Tenn.
J. Walter Thompson - Atlanta
DMB&B - St. Louis
Fall


$2 million
Children's Health Insurance Program - Austin, Texas
None
New assignment
Undisclosed agencies
October


$1-1.5 million
Mass. Convention Center Authority - Boston
None
CC and D Communications (defunct) - Boston
Undisclosed
September


$260,000
Mass. Emergency Management Agency (Y2K education) - Framingham, Mass.
None
(new assignment)
Undisclosed
September