Accounts, Personnel Shift As Doner Reinvents Itself

WASHINGTON, D.C.-W.B. Doner & Co. in Baltimore has reinvented itself as a “brand response” shop with a direct marketing focus. As a result, the agency has shifted at least two above-the-line accounts to Doner’s Southfield, Mich., office.
Executive vice president and creative director John Parlato will move to the agency’s headquarters in Southfield, Mich., with the $44 million Arby’s and $7-10 million Bush Beans businesses. He will be a creative director there, working on several accounts.
Scott Rasmussen, executive vice president, creative director at Doner Direct (the direct unit of W.B.