ACCOUNT ACQUISITIONS



SAN DIEGO

Spear/Hall & Associates has picked up assignments from the San Diego North County Convention and Visitors Bureau, D.R. Horton Custom Homes and Palomar Mountain Spring Water. Spear/Hall will create the logo for the Visitors Bureau’s new EcoTour package, a vacation program that includes environmental projects like trail building and clearing. The agency will provide marketing services for D.R. Horton, a homebuilder operating in 13 geographic regions; and public relations services for Palomar, a supplier of natural artesian spring water and ice to San Diego County.
The Children’s Museum of San Diego has tapped Capener, Matthews & Walcher to handle advertising, publicity and promotion for the grand opening of ‘Dinosaur Families: the Story of Egg Mountain.’ The attraction, housed in the museum’s new downtown site, will feature real and replicated dinosaur skeletons and robotic dinosaurs. It will be accompanied by ‘Dino Dig,’ a hands-on excavation site for budding paleontologists. The attraction opens Oct. 31 and continues through March 31.
Bio-Health, a Lake Forest-based producer of food supplements and beauty products made from equine milk, has named TH&M Advertising/Irvine to handle public relations and advertising services.
The Rankin Group/Orange has been awarded the advertising and pr accounts for Mekel Engineering, a Walnut-based maker of camera systems used in the military; and Sekai International, a systems integrator based in Santa Fe Springs.
Morgan Marketing & PR/Tustin has been named to handle advertising, public relations and marketing for Synergy Wellness Centers, based in DeSoto, Texas. Morgan will coordinate the national introduction of Synergy’s programs for weight, stress, PMS and fatigue management and smoking cessation.
L&M Marketing/Huntington Beach has been selected by pianist Donna Blackwood of Newport Beach to market her third album, Requested by You.
ORANGE COUNTY
Personal Publishing Systems, a division of Canon Corp., has awarded its account to Kielhorn & Associates/Santa Ana. Kielhorn, which just relocated to its Santa Ana offices, will handle corporate and product identification programs, product promotion and packaging.
Birtcher Construction Ltd., a general contractor headquartered in Laguna Niguel, has chosen Hahn Communications/Lake Forest to handle public relations.
Media Enterprises, an Anaheim-based agency, has been retained by the California Council on Science and Technology. The group, an alliance of California’s business, industry, education, labor and government leaders, is charged with developing a plan to employ emerging technologies to meet California’s transportation demands.
Suzuki Marine has selected Bear Advertising/Hollywood to provide advertising, promotional materials, media planning and other services for the Brea, Calif. -based client. Suzuki, makers of outboard motors, has been using Bear for pr work since 1990.
Ogilvy Adams & Rinehart has won three clients. The agency picked up L.A. companies Fleabusters Inc. and Futurekids Inc., a chain of children’s computer schools. It also won Trylon Corp., a Torrance-based medical device company.
LOS ANGELES
The Weston Group has been tapped to handle creative and media for Park Labrea, a 168-acre apartment community with 4,200 residences.
First Interstate Bank has awarded Associated Outdoor Services a six-month, $900,000 contract for bus shelters and billboards.
The Blaze Co. has been named to handle pr for Panda Inns’ 20th anniversary, including the introduction of a new menu for seven of the restaurants’ locations in Southern California.
Western Flood, a provider of flood hazard determination services in Thousand Oaks, Calif., has retained Mitchell Friedman Communications. Friedman was also assigned project work for Adia Personnel Services, Menlo Park; Beame & Whiteside Software, Dundas, Ontario; and Logitech, Fremont.
Oak Ridge Public Relations has been awarded the pr account for Philips Components Discrete Products Division. Oak Ridge will handle strategic planning, technical article development and press relations.
Orrell & Cook Ltd. has landed Brio Technology, Mt. View; and Etec Systems, Beaverton, Ore. O&C will handle marketing and design for the high-tech companies.
SAN FRANCISCO BAY AREA
Graft Advertising/Palo Alto was tapped to handle the U.S. corporate ad campaign for Menicon Co. Ltd., a manufacturer and marketer of contact lenses, solutions and related eyecare products with U.S. headquarters in Clovis. Graff walked away with the business following a review that also included Dentsu/L.A. in the final round. Graff also won the ad assignment for Medison America, a maker and marketer of ultrasound diagnostic imaging systems with world headquarters in Seoul, Korea.
Twitty/Connelly Communications, a Belmont-based agency that specializes in marketing support for electronics companies in Silicon Valley, has acquired seven clients. The agency won Integrated Circuit Works, Smart Modular Technologies, Crosspoint Solutions, Step Engineering, NetExpress, Samsung Workstation Systems Division and Cirrus Logic. The agency lost Samsung Semiconductor Corp. and Ridgaway Communications.
Dimmick & Fornari/Redwood City has scooped up three high-tech assignments that bring the agency’s billings to over $7 million, its executives said. D&F has been assigned direct mail projects for Buffalo Grove, Ill.-based Zenith Data Systems’ fall 1993 direct sales catalog; media buying services for Dialog Information Services in Palo Alto and direct mail and collateral projects for The Santa Cruz Operation in Santa Cruz.
Copyright Adweek L.P. (1993)