ACCOUNT ACQUISITIONS



LOS ANGELES

Interactive Cable Systems Inc. named Boyd Communications to develop a marketing program for the provider of entertainment and communications services to hospitals, real estate developers and universities.
Carl Terzian Associates/West L.A. signed City of Hope Hospital and the L.A. law offices of Jones, Day, Reavis & Pogue; Kirkland & Ellis and Rogers & Wells.
Fred Hayman Beverly Hills named Z.B.H. Promotions, an ad agency specializing in fragrance and high fashion accounts, its agency of record.
The Blaze Co./Venice was named U.S. public relations counsel for men’s shirtmaker Eton of Sweden.
Bright & Associates was named to handle a new product launch for Allergan.
Bretting + Westhoff/Long Beach landed five clients: National Health Services; Maritime Travel International; Memorial Maritime Clinic, operated by Long Beach Memorial Medical Center; the Sheraton Towers, for which it will handle corporate identity projects; and Ralph Helton & Associates, law offices.
JMPR/Woodland Hills was awarded public relations assignments for the Greater Los Angeles Auto Show for 1994, Meguiar’s Inc., LoJack Corp., based in Dedham, Mass., and Callaway Technologies in Old Lyme, Conn.
Valencia, Maldonado & Echeveste added five pr accounts: Bank of America New Mexico; Prime Ticket La Cadena Deportiva, Miller Premium Draft, Santa Monica Bay Restoration Project and the Los Angeles City Bureau of Sanitation.
Smith/Fischer & Partners added six clients: Polaroid Corp.’s Project KidCare; S.F. consumer electronics chain The Good Guys!; Weebok, the Reebok division based in Stoughton, Mass.; ReSound Corp., in Redwood City, Calif., and Serviscope of Wallingford, Conn.
Power Production Software, a Redondo Beach-based software marketer, awarded its pr account to Rupert Public Relations/Rolling Hills Estates.
SAN FRANCISCO BAY AREA
Fineman Associates landed the Schlage Lock Co. pr account.
‘Sunset’ magazine retained Media People Inc. to sell ad space exclusively to the mail-order trade.
Gauger & Silva Associates was awarded the advertising, marketing and public relations account for Barbara’s Bakery, a Petaluma, Calif.-based subsidiary of Weetabix PLC, an English cereal company.
Everex Systems in Fremont, Calif., selected Silverstein Associates/Los Altos to handle its advertising. The high-tech manufacturer is set to introduce an upgraded version of the STEP MP and the MPII at the Spring Comdex in Atlanta.
Lighthouse Media/Santa Clara completed a direct mail campaign for Lam Research Corp.
Pilkington Barnes Hind, a Sunnyvale, Calif.-based marketer of contact lenses and other vision-care products, named Nike Communications/N.Y. to handle its N.Y.-based pr.
The Montgomery Group was awarded the Sweet Factory, a San Diego-based retail candy chain; Electric Power Research Institute, a Palo Alto, Calif.-based utility industry association; and BNA California, a print and electronic news publisher. The shop was also awarded projects from existing clients Damner Pike & Co., a commercial real estate services firm, and Aspen Property Management.
Michael Osborne Design completed a corporate identity project for OpenVision, a management company.
Goodwill Industries retained The Wernick Marketing Group to handle pr and marketing activities related to the organization’s move to new headquarters.
Jeff Mitchell and Associates/Salinas was named agency of record for the California Rodeo Salinas 1993. Themed ‘When the West Comes Alive,’ the rodeo this year will feature a chili cookoff, a street dance, cowboy poetry and daily parades of horses and riders.
Santa Rosa, Calif.-based Genus Group added Ross Hospital of Kentfield, a full-service psychiatric and chemical dependency treatment center in Marin County.
As a result of its acquisition of Marketing Communications Resources/Campbell, The Stephenz Group/San Jose picked up GE Nuclear Energy. The acquisition is expected to bring revenues to $24 million for 1993, according to the agency.
Darien & Kilburg/San Jose was named advertising agency of record for two software publishers – EarthQuest Inc. in Palo Alto and Software Holdings, Plantation, Fla.
The State of New Mexico’s Economic Development Department, Santa Fe, reappointed Strascina & Partners as the department’s advertising agency for the next two years.
Sewell Motor Co., Odessa, Texas, which sells Lincoln-Mercury, Mazda and Toyota automobiles, selected Wright Edge Advertising/Albuquerque to handle advertising and marketing.
SAN DIEGO
Gable/Versaggi Biocommunications was named public relations agency of record for Receptagen Corp. and StressGen Biotechnologies Corp. The assignment includes media relations, collateral and investor relations.
Spear/Hall & Associates was contracted to handle marketing services for Americorp Financial and Galey & Kemmerly Homes. Americorp is a full service mortgage broker in Mission Valley. G&K, based in La Costa, is a residential development firm currently developing Laguna Village in Carlsbad’s downtown village district. The agency also reached agreements to handle marketing services for Pizza Nova, a local restaurant chain, and Angel Studios, a Carlsbad-based company that specializes in computer animation.
Taylor Made Golf Co. selected Capener, Matthews & Walcher for a national pr and publicity campaign to include trade and consumer publicity, special events and trade show assignments.
MacCracken & Co. was hired to handle marketing, media relations, direct mail, special events, advertising and collateral for The Ayres Group, a service company for attorneys.
Copyright Adweek L.P. (1993)