Carmel-based Firestone Industrial Products named CRE Inc., Indianapolis, as its agency of record.
Burgler Hanon Advertising, Grand Rapids, bested 12 other shops for the D&W Food Centers business. The grocery retailer is currently planning its 1994 ad campaign to be launched in January.
North Star Steel Co., a Minneapolis-based subsidiary of Cargill Inc., hired Bozell/Minneapolis initially to assess perceptions of North Star in the steel industry and recommend market positioning for the future.
Kohnke Koeneke, Milwaukee, was named agency of record for Trinity Memorial Hospital, Cudahy. The agency will handle strategic planning, consultation, print, radio, TV, outdoor and collateral for the hospital. Also, the agency was named to handle First Bank Milwaukee.
Chicago-based Transportation Media was picked to handle the advertising concession for the new Denver International Airport, scheduled to open in March. The assignment is subject to approval by Denver's mayor and city council.
J.W. Allen & Co., Wheeling, appointed USA Chicago as its agency for marketing, advertising, pr, research and sales promotion programs. The company manufactures flour mixes for cakes, donuts, bread and other products.
HeislerGrout, Chicago, added two new accounts to its roster: City of Highwood/Highwood Restaurant Association, and the Lake County Council Against Sexual Assault.
SMY Media, Chicago, was awarded media planning and buying for Wilson Sporting Goods/Team Sports division's new baseball glove, named the Conform. The spring campaign will consist of national TV and print.
Copyright Adweek L.P. (1993)