Acai Warriors Gird for Brand Battle

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Sambazon, a San Clemente, Calif., firm that makes products based on acai berries, is beckoning consumers to “warrior up” in a new ad campaign.

The campaign, from Mutt Industries, features Sambazon Warriors — spokespeople for the brand — who have fought for one cause or another. Such warriors include Bethany Hamilton (pictured), a surfer who lost her arm in a shark attack; and Hans Rey, who founded a charity that gives bicycles to kids in Third World countries.

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