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NEW YORK Not so long ago it was all about its iconic bottle. In Absolut vodka’s new campaign breaking this week, however, fruit will take center stage.
Dubbed “Streams,” the new TV and print campaign, from TBWA\Chiat\Day, New York, plays up the all-natural ingredients in the Swedish brand’s nine flavored vodkas. In he ads, colorful streams flow by pears, mandarin oranges, peaches, lemons and other featured fruits. Tagline: “True Taste Comes Naturally.”
“The campaign is designed to showcase the real fruit flavor inherent in all of our flavored vodkas,” said Ian Crystal, brand director, in a statement.
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