Absolut Launches Interactive Art Exhibit

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BOSTON Absolut for the next two months will run an interactive art exhibit on its abssolut.com site. Visitors are invited to contribute to a work of art being created by British sculptor Richard Wentworth and Semiconductor, a U.K. film and sound duo.

The work is titled “Absolut Next Generation.” It melds computer technology with sonic art into a “sound film” in which Absolut bottles are used to create a virtual landscape, taking the shape and appearance of buildings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in