ABC Sells Out Oscars

At $1.7 million per :30, pricing flat versus 2011

On the heels of NBC’s lucrative Super Bowl sell-off, ABC has moved the last remaining advertising inventory in its 84th annual Academy Awards broadcast.

Speaking to investors during the Walt Disney Co.’s quarterly earnings call, Mouse House president and CEO Bob Iger told investors ABC sold out the Feb. 26 Academy Awards “about a week ago.” Iger added that demand was such that some marketers had to be turned away.

While Iger did not comment on pricing, sources say ABC was able to land an average unit cost of $1.7

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