AARP "Divided We Fail"

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Talk about scare tactics. The AARP’s latest “Divided we fail” effort by GSD&M Idea City is enough to make a person take a real interest in national healthcare reform. Of course, that’s the whole point of the campaign, which includes a TV and Web effort focused on the harrowing tales of real people who go broke — or worse — trying to pay medical bills for themselves and their loved ones. TV ads drive viewers to dividedwefail.org,

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