$90 Mil. Claritin Account Moves to Euro RSCG

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NEW YORK Havas’ Euro RSCG has added Schering-Plough’s Claritin anti-allergy brand following a review, a client representative has confirmed. Work for the over-the-counter medication had been with WPP Group’s Ogilvy & Mather in New York.

Claritin spent $90 million on ads last year and more than $70 million through the first half of 2004, per Nielsen Monitor-Plus.

Euro RSCG has been a client roster shop since 1986 and already handles several Schering-Plough brands, including Coppertone, Correctal and Dr.



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