9% Revenue Dip at Hearst-Argyle TV

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

NEW YORK Even Hearst-Argyle Television’s record $93 million in political advertising and a 24.4 percent increase in retransmission consent fees couldn’t offset a 9 percent drop in fourth-quarter revenue to $197.1 million. For the year, revenue declined 4.7 percent to $720.5 million.

In addition to the recession, the TV group, which reported its Q4 and year-end earnings Wednesday, attributed the revenue drop to decreased spending among several major ad categories including automotive, retail, telecommunications, movies, restaurants, health services and furniture.

“Unfortunately,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in