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8 Advance in BMW Review

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NEW YORK BMW on Monday said it has selected eight shops to compete for creative chores on its North American ad account.

In the running, according to a client representative, are: WPP Group's Berlin Cameron/Red Cell, Publicis Groupe's Publicis and MDC Partners' Kirshenbaum Bond + Partners, all in New York; Omnicom Group's GSD&M in Austin, Texas; Interpublic Group's The Martin Agency in Richmond, Va.; and independents Anomaly in New York, Venables Bell & Partners in San Francisco and Wieden + Kennedy in Portland, Ore.

The work in play is worth $70-80 million, according to the initial brief sent to agencies [Adweek Online, Aug. 5]. The automaker spent $150 million on ads last year, per Nielsen Monitor-Plus.

Chemistry checks will begin the week of Sept. 12, with three or four finalists moving forward. A decision is due by year's end.

BMW and incumbent Fallon, a Publicis Groupe agency in Minneapolis, split in June as the business was put into play. Fallon had handled the account for 10 years.

The client has said it is seeking a bolder creative direction [Adweek, Aug. 8].

Publicis Groupe's Optimedia continues to handle media buying and planning, which are not part of the current review.

Santa Monica, Calif.-based consultancy Select Resources International is overseeing the search process.

—Adweek staff report