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NEW YORK Schering-Plough and GlaxoSmithKline have contacted agencies about creative duties on its Levitra brand, now at BBDO here, sources said.
Major media spending on the erectile dysfunction drug totaled nearly $70 million last year and $40 million in the first half of 2008, according to Nielsen Monitor-Plus. Those figures do not include online spending.
Omnicom Group’s BBDO, which has handled Levitra since 2005, is not expected to defend the business. The agency declined to comment and referred calls to the client.
A Schering-Plough representative had no comment and a GlaxoSmithKline rep could not immediately be reached.
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