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7-Eleven, home of the Slurpee and the Big Gulp, today (Tuesday) launched its digital video network, dubbed 7-Eleven TV.
The digital video network, currently installed in 60 stores in California, Texas and Florida, is slated to roll out to more than 6,200 stores by the end of 2010. Once fully deployed, 7-Eleven TV will reach an estimated 190 million consumers, making it one of the nation’s largest digital out-of-home networks.
The network is provided by Digital Display Networks, which produces turnkey services for 7-Eleven TV, including installation, customized programming and advertising.
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