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Approximately 200 7-Eleven convenience stores in San Diego are testing a mobile marketing campaign through Dec. 31, 2009, where consumers can send a text message to receive free beverages, the company reported.
During the test, residents can send a text with the word “FAST” or “RAPIDO” (“fast” in Spanish) to “72579.” Then they will receive a message for a free beverage offer at 7-Eleven stores. The promotion is limited to one free beverage per day, at participating 7-Eleven stores.
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