7-Eleven Elevates Bargerhuff to CMO

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7-Eleven said today that Rita Bargerhuff has been promoted to chief marketing officer. Previously, she served as the convenience store chain’s vice president of marketing.
 
Bargerhuff, who joined the company in 2005, will oversee all advertising and marketing initiatives for 7-Eleven products and services in the United States and Canada. She reports to 7-Eleven president and CEO Joe DePinto and will serve on the company’s executive committee.
 
During her tenure, Bargerhuff has helmed everything from the chain’s fresh-foods program to its transformation into 11 Kwik-E-Marts as part of its heralded 2007 tie-in with The Simpsons Movie.



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