6 In Contention For First Union Direct Account

Six agencies have been selected as semifinalists in the review of First Union Corp.’s consolidated $30 million direct marketing account.
The Charlotte, N.C.-based financial services company will hear capabilities presentations from Hill, Holliday Direct in Boston; Earle Palmer Brown in Philadelphia.; and FCB Direct, JWT Direct, Communications Plus and The Colligan Group, all in New York. The client hopes to consolidate the assignment at one or two shops.
Colligan is the only agency on First Union’s roster of 12-15 direct marketing shops involved in the pitch, said Skip Pile, president of Pile and Co.,