The 5 Worst (and Best) Ad Songs of All Time | Adweek
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The 5 Worst (and Best) Ad Songs of All Time

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THE FIVE BEST

5. McDonald's: "A Minha Menina" - Os Mutantes

The use of Brazilian psychedelic rock band Os Mutantes' "A Minha Menina" in a McDonald's TV ad during the 2008 Summer Olympics was "pretty unexpected," says Sony/ATV Music Publishing VP of marketing John Campanelli. (He wasn't directly involved with the ad, but he admired it). "Putting a non-English-language song in a mainstream ad for a company like McDonald's -- and having it work so well -- is a testament to the band that the music actually gives forth such a feeling of exuberance," he says. The 1968 song's tropical melody and fuzzy guitar tone plays during a minute-long scene of children competing in a soccer match. The winning team celebrates with a large gold trophy, while the losing team heals their loss with Happy Meals. The commercial drove a significant increase in Os Mutantes' sales: In the week ending Aug. 10, 2008, downloads of "A Minha Menina" climbed 1,638 percent compared with the previous week, according to Nielsen SoundScan. --Mitchell Peters


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