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Shops On and Off Roster Seek Ketchup Duties
NEW YORK–H.J. Heinz is wrapping up a review of five contenders for all duties on the estimated $150-200 million consolidated global advertising account of its flagship ketchup brand, sources said.
Bates Worldwide in New York and DDB Needham, Euro RSCG Tatham, and Leo Burnett, all in Chicago, along with TBWA Worldwide in London, made presentations to the client in Pittsburgh last week. Agencies have been drawing personnel and resources from their global networks to pitch the business.
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