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Five agencies are traveling to Wilmington, Del., this week to pitch creative ideas to ING Direct, which is in the late stages of a search for a creative agency, sources said.
The account represents about $2 million in revenue, according to sources. The brand’s major media spending is estimated at more than $25 million.
Sources identified the contenders as independent agencies Wieden + Kennedy in New York and Goodness Mfg. in Hollywood, Calif., and Interpublic Group shops Mullen in Boston and Gotham in New York, and Omnicom Group’s GSD&M Idea City in Austin, Texas.
The presentations began earlier in the week and will conclude by Friday.
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