5 Contenders Chase L.L. Bean's $30 Mil.+ Biz

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LOS ANGELES L.L. Bean has briefed five finalists as it reviews creative chores on its estimated $30 million-plus ad account, according to sources.

In the hunt are: independents Modernista! in Boston and Cramer-Krasselt in New York; Omnicom shops GSD&M Idea City in Austin, Texas, and Cutwater in San Francisco; and Havas’ McKinney in Durham, N.C., per sources.

Those five shops received an assignment yesterday from client executives at Bean’s headquarters in Freeport, Maine.
 
Final presentations are slated for April 22-23, with a decision expected by the end of the month.

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