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Five agencies are pitching the creative portion of the Citizens Bank advertising account.
Pursuing the business are Interpublic Group’s Draftfcb and Mullen; and WPP Group’s Grey, Ogilvy & Mather and Young & Rubicam.
Havas’ Arnold in Boston has been the bank’s lead agency for nearly a decade, is no longer in contention.
“Arnold has been a valued partner to Citizens and we appreciate the role they have played in helping to propel our business” said Theresa McLaughlin, client CMO, in a statement.
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