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CHICAGO Fast-food chain Checkers Drive-In has contracted Select Resources International to handle a review of its $40 million advertising account, currently at Marc USA, the client has confirmed.
A representative of the Tampa, Fla.-based company, which operates 780 restaurants in 20 states under the Checkers and Rally’s brands, would not comment on whether the Pittsburgh-based incumbent had been invited to defend. Agency officials could not immediately be reached.
A review decision is slated for early next year, the Checkers rep said.
Marc
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