The 4 Types of Dads Marketers Need to Know This Father’s Day

Don't treat them as one big non-female cohort

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Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.

But, while these may still be the wants and needs of the modern dad, that's not the whole story. The dad of today is not just the maestro of the yard, the garage and the man cave. He is also an active partner in the kitchen, the laundry room and the baby's room.

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