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Four agencies have emerged as contenders for creative chores on Baskin-Robbins’ ad account.
Pitching the business are MDC’s Kirshenbaum Bond Senecal + Partners, WPP’s Ogilvy & Mather and Omnicom’s Merkley + Partners, all in New York, and 22Squared, an independent agency in Atlanta.
Pile + Co., the Boston-based consultancy overseeing the process, confirmed that list of contenders today.
Canton, Mass.-based Baskin spent $14 million in domestic measured media last year, and about $12 million through the first two-thirds of 2008, per Nielsen.
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