Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Four shops await a decision in a review of creative duties for the New York State Department of Health Tobacco Control Program, sources said.
The new assignment is projected to last five years with annual media spending estimated at $35 million.
Sources identified the finalists as Havas’ Arnold, independent Northlich, Interpublic Group’s Gotham and Publicis Groupe’s Saatchi & Saatchi Wellness. Northlich is in Albany, N.Y., and the rest are pitching from their offices here.
The shops emerged from a pack of more than 20 agencies that expressed interest in the account, according to a source.
Final
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in