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Ad agency Iris Worldwide yesterday invited clients to come to its downtown New York office to come up with marketing ideas the old-fashioned way—no Web, no email, no smartphone, no nothing. But the meeting of these minds was centered on commemorating Earth Day as much as it was to brainstorm during a digital cleanse.
Attendees included reps from Reckitt Benckiser brand Air Wick, Philips Lighting, Barclaycard and Rimmell London, and, while discussing concepts with the agency, they were charged with developing a solution for how it could make NYC a better place.
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