Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Pharmaceuticals giant Novartis has shifted its U.S. media buying and planning duties, including digital chores, to Mediaedge:cia from MindShare without a review. Both shops are units of WPP Group.
A client representative confirmed the move but declined further comment.
The client spends approximately $300 million annually on measured media in the U.S., per Nielsen Monitor-Plus.
Sources said the shift was made to realize “efficiencies” that can be achieved by aligning the client with one global agency network.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in